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CAROLINE CASH CASINO IN NUMBERS
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IN NUMBERS
39
Number of weeks Cash Casino was broadcast
(There were 3 x 13 week ‘flights’ of Cash Casino -
£10
Amount the jackpot increased for each incorrect answer
(Equivalent to £30 per segment, £180 a day, £1,080 per week
5,580,275
Total number of entries received for all 13 competitions
£34,980
Total prize money won by listeners in all 13 competitions
£10,500
Sponsorship cost for a Cash Casino ‘flight’ of 13 weeks
(for the proposed 4th ‘flight’ which was never actually broadcast)
Average weekly mail received
1st Flight – 100,000 (11 weeks)
2nd Flight – 166,000 (13 weeks)
3rd Flight – 181,000 (13 weeks)
325
The number of advertising spots sponsors received across the 13 weeks of each ‘flight’
(Made up of 24 x 30 second advertising spots per week (4 spots each day Monday-
390
The total number of announcements for each sponsor across the 13 weeks of each ‘flight’
(30 promotion and winner announcements per week)
78
The number of Cash Casino programmes broadcast during the 13 weeks of each ‘flight’
2119
The total number of product commercials or identifications broadcast during the 13 weeks of each ‘flight’
EXHIBITION INDEX
Cash Casino in Numbers
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