Caroline Cash Casino was first broadcast on 24th October 1966 and ran for 39 weeks until 10th July 1967. Altogether 13 separate contests were aired and a total of £34,980 was awarded in prizes, ranging from £460 to £4,070 (see Today’s Values).
The concept of Caroline Cash Casino was simple yet brilliantly effective in attracting listeners and producing tangible evidence for sponsors that their products were being purchased as a direct result of their support for the competition. Everyone was a winner:-
OBJECTIVE AND ENTRIES
The objective of Cash Casino was for listeners to identify -
The Cash Casino segments, hosted by Bill Hearne, were taped at Caroline House and aired simultaneously every hour between 9.00am and 1.00pm (later 2.00pm) on both the North and South ships.
Each segment had a different sponsor and a new clue was broadcast daily.
Listeners entered the competition with their guesses about who or what was being described by the clues. Answers were sent by post to Caroline House in London and each entry had to be accompanied by a proof of purchase (usually a carton flap, can or bottle label) from one of the sponsor’s products.
Listener's answers were 'drawn' from entries in a mail sack for that hour’s sponsor and £10 was added to the jackpot total for every incorrect answer. The jackpot grew by £30 a segment (£150 or £180 a day) if all three answers drawn were incorrect.
The first letter opened which did contain the correct answer won the accumulated jackpot prize for that contest.
Do you have any other memorabilia about Caroline Cash Casino which we could add to this Special Exhibition?
If you do, and you are willing to allow the Museum to use it, please contact
We look forward to hearing from you
HOW CASH CASINO WORKED
Television Mail 14th October 1966
Click to enlarge
How Cash Casino Worked
Terry Bate (left) and Alan Slaight (right) help unload a delivery of Cash Casino entries at Caroline House.
Photo: Kindly supplied by Terry Bate