TODAY’S VALUES
The value of Caroline Cash Casino prizes awarded was huge in 1966/67 and would be equivalent to these figures today:-
£10 – (the amount added to the Jackpot for each incorrect answer) – today = £168
£460 – (the smallest prize won during the competition) – today = £7,728
£4,070 – (the largest prize won during the competition) - today = £68,376
£34,980 – (the total prize money awarded during the competition) - today = £587,664
The cost to advertisers of Cash Casino sponsorship (based on figures quoted for a proposed fourth flight (10th July-7th October 1967 which was not implemented because of the introduction of the Marine etc Broadcasting (Offences) Act) - £10,500 – would today be £176,400
Source: The Purchasing Power Calculator indicating that the relative value of £1 in 1966 is £16.80 today. This value is obtained by multiplying £1.00 by the percentage increase in the Retail Price Index (RPI) from 1966 to 2015. www.measuringworth.com