The unique selling point of Radio 390 was its substantially different format - ‘sweet music’ (what today may be termed ‘smooth’ or ‘easy listening’).
Programmes were presented by ‘announcers’ and were generally of a shorter duration than those of the other contemporary British offshore stations whose format was built around the Top 40, with personality DJs presenting 3 hour shows. A typical Radio 390 programme schedule for 1966 shows just what this format was like in practice :-
For a taste of the programmes listeners to Radio 390 enjoyed click on these short extracts -
Click image to enlarge
Evening Serenade
Alan West
Stateside Special
Edward Cole
Dinner at 8
Christopher Clark
Swing Session
David Sinclair
Lunchbreak
Graham Gill
Masters of the Organ
Paul Beresford
The Russ Conway Show
Edward Cole
On the Scene
Christopher Clark
Keyboard Cavalcade
Edward Cole
Short extracts from some morning programmes -Morning Melody, Spotlight, Marie Simmone Hour, Masters of the Organ
