Radio 390 was one of the more successful of the 60’s British offshore radio stations, both in terms of audience ratings and advertising income. Yet at the same time it was the opposite of everything that was associated with the ‘Swinging Sixties’.
Based on Red Sands Fort in the Thames Estuary -
With a ‘sweet music’ format conceived by marketing expert Ted Allbeury, its daytime programming was aimed firmly at what was then termed the ‘housewife’ audience, while early morning and evening programmes were tailored for a wider audience. Radio 390 was an immediate success with listeners and consequently attracted significant advertising contracts, including many ‘blue chip’ companies.
While all the other offshore stations were pumping out Top 40 pop music shows presented by personality DJs, Radio 390 did the opposite -
Radio 390 was innovative with its programming -
Red Sands Fort in the Thames Estuary, home to Radio 390
Do you have any other memorabilia about Radio 390 which we could add to this Special Exhibition?
If you do, and you are willing to allow the Museum to use it, please contact
We look forward to hearing from you
Click here to visit the Britain Gallery and the full story of Radio 390