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Radio Caroline comes second in UK ‘iconic logo’ poll

 DATELINE  London 23rd April 2026

Radio Caroline has taken second place in a poll of the nation's favourite trademarks, conducted by the UK Intellectual Property Office (IPO) to mark 150 years of trademark registration. Only Rolls Royce beat Radio Caroline to the top spot.

The IPO asked people to nominate their favourite trademark and say what makes the trademark iconic. The results highlight brands woven into our national identity over the years.

Announcing the results of the poll the IPO said: ‘Radio Caroline, the pioneering radio station that began broadcasting from the North Sea in 1964, gave a generation its soundtrack - and a taste of rebellion. For many, it represents a moment when British youth culture found its voice.’

One respondent to the poll observed: ‘It helped shape the radio we have today. It continues to embrace new technology but stays true to real people playing real music.' Another told the IPO: ‘I heard their first broadcast and still listen to them now,' with another recalling 'I passed my O Levels listening to the station.'

Radio Caroline Station Manager Peter Moore said: ‘We are delighted our trade mark has been recognised as one of the nation’s most iconic brands, as the Intellectual Property Office celebrates such a significant milestone.

‘Radio Caroline has always been about bringing great music to the widest possible audience - playing a crucial role in introducing pop music to the masses during the 1960s and helping to shape the soundtrack of a generation.

‘What makes this especially meaningful is the enduring relationship we have with our listeners. Many have been with us since our pirate radio days, and their loyalty has been the foundation of everything we’ve achieved. At the same time, we’re proud to have welcomed new audiences over the years as the station continues to evolve.

‘Today, Radio Caroline is stronger than ever - embracing new technologies while staying true to the spirit that made it so special in the first place. This recognition is a testament to our past, present and future, and we’re incredibly grateful to everyone who has been part of the journey.’

Our thanks to everyone who voted for us

IPO Top 10 iconic UK trademarks poll results:

1. Rolls-Royce

2. Radio Caroline

3. Twinings

4. Cadbury

5. Bass

6. Burberry

7. Transport for London (TfL) roundel

8. Calpol

9. Mini

10. BBC

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