The original Sales Team at Radio Caroline was headed by Michael Parkin, (originally with an organisation known as Television Audience Measurement (TAM) and more recently ITV regional broadcaster Channel TV). He was assisted by Josie Scudder (previously with the Unilever Marketing Department and ITV regional broadcaster – Grampian TV in their London office) and Anthony Welch who dealt with various sponsored programmes. Others initially involved in Caroline Sales were William Fielding (Earl of Denbeigh), Murray Robb and Robin Courage.
Caroline’s first Rate Card, issued in April 1964, promised an introductory discount for advertising booked before 1st May.
It was estimated that by the end of May 1964 Caroline had £60,000 worth of advertising booked (equivalent to £1,227,933in 2024 prices).
Same advertising regulations as ITV
Radio Caroline adopted the same regulations governing advertising as on Independent Television (ITV) at the time (the British Code of Advertising Practice) , ensuring that advertisers and their agencies could easily comply with the rules. Often the same scripts which had been written for commercials on television could be used for the new radio commercials. Also in line with the ITV regulations advertising was limited to 6 minutes per hour – 10% of broadcasting time .
Second Ratecard
In May 1964 a revised second ratecard was issued - to take effect for airtime bookings after 1st June 1964. However this ratecard was short lived because following the merger with Radio Atlanta in July 1964 another ratecard (also captioned Ratecard Number 2) to reflect the new ‘Caroline Network’.
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Announcement inviting enquiries about advertising on Radio Caroline
